Dawn McIntyre’s The New 10 is a book specifically targeted to women, but men and women alike can benefit from McIntyre’s concise summary of 40 ways to improve your self-image. That’s the essential theme of The New 10: 40 Days to Creating a Boldly Beautiful Life From the Inside Out.
The New 10 refers to an holistic and healthy view of beauty, in contrast to the physical beauty standard set by Bo Derek in the 1979 film, 10. If you saw 10 you remember Derek as a physically gifted young woman with a perfect body. She so captivated the character played by Dudley Moore that he abandoned his life to shamelessly chase Derek.
But physical beauty seemed to be the total extent of Derek’s assets. Her list of subsequent hit films attests to her acting ability, and her virtual disappearance from public view gives us no insight into her other qualities.
A New You
McIntyre suggests a healthier approach to beauty. Her new definition of a 10 is “that all women are capable of feeling beautiful and that expressing that beauty is simply a matter of getting in touch with the (divine) light within…” Her new 10 is a paradigm shift from the physical beauty of flesh alone to the combined beauty of authentic and healthy mind, body, and spirit.
Though women are the obvious target of this philosophy, a man’s self esteem is just as important to his personal growth as a woman’s. Let’s look at some of McIntyre’s 40 daily shifts in thinking.
Day 1: Facing our fears and learning that personal growth involves overcoming fears. Indeed, I’ve noticed that feelings of fear are a clear signal of an opportunity for my personal growth.
Day 2: Deciding that we can’t please everyone and behaving in order to earn another’s approval is futile and inauthentic. A great affirmation she provides is, “It is none of my business what other people think of me.”
Days 3 through 10 deal further with changing our thoughts. Days 11 through 20 address our bodies, while days 21 through 30 target the spirit. The final 10 days help us see the extraordinary beings we are.
All in all, The New 10 seems very useful as a summary of healthy ways to think and suggested aspects of personal growth for men and women alike. But in 40 days? No way. Significant behavioral changes take much, much longer.
So someone expecting to read The New 10 and become a total new person in a month plus, will be frustrated and disappointed. A new you in 3 years wouldn’t sell as well to our culture of instant everything. But even the most dedicated personal growth advocate will have difficulty assimilating forty new ways of thinking, feeling, and behaving.
Still, The New 10 is worthwhile as a sample personal growth plan. McIntryre provides plenty of personal examples and suggestions for implementing each change. The New 10 is an easy read and worth a look. The author does plug some products and services, which made me a bit suspicious of her intentions, but other than that, The New 10 is worth the $13 price tag on Amazon.
You’ll find much more information on personal growth planning in these articles:
Professional Career Development Planning with Personal Strengths
Professional Career Development Planning to Prevent Job Burnout
A Personal Development Plan Example



